3 Things That Make Collection Page Descriptions Great
A collection page is a group of products that are displayed on a single page. It includes specific products with one or multiple common attributes or features.
For instance: dinnerware, bathroom fixtures, art decor, women’s apparel, Black Friday sales, fashion accessories, etc. A collection page makes it easier for customers to find products by category.
A good collection page description provides the customer with succinct information about the products in the collection. The focus here isn’t on a single brand or a product but on the range of products as a whole.
Elements of a good collection page description:
- Clear delivery of one or more common characteristics among the products.
- Punchy phrases that invoke positive emotions. For instance: an exciting range of sportswear, a selection of scrumptious coffee flavors, and an enthralling series of new artworks.
- Right adjectives for the right words. For instance: delectable jewelry, exquisite dresses, elegant handbags, and dainty design.